Apeal

APPEAL “In the middle of every difficulty lies an opportunity”. On the financial landscape of Jammu & Kashmir State, the significance of our Bank “J & K BANK” is not hidden. Though other players of the industry are also operating in the state just for the sake of their presence, as is evident from the data and figures, the role of J & K BANK, be it by way of generation of employment directly or indirectly, superb customer care to clientele or solution to perplexed financial matters is an example for others to follow. As and when state faced challenges in whatsoever manner, J & K BANK stood alongside of people of the state to help them come out of the crisis. Be it the situation two and a half decades past, when other banks and financial institutions disappeared from the banking spectrum and entire banking activities got paralyzed in the state, it was J & K BANK which continued to operate and kept every banking service available to people, despite all odds. We do not claim, it was in any way a favour, Of course, it was our duty but the way it was delivered in those turbulent times was exemplary, without caring for our lives, the time boundaries and meticulous guidelines of the banking industry. We faced causalities too, being part and parcel of the tightly knit society but kept on going for the sake of comfort of our people because it is our mission “SERVE TO EMPOWER”. Since then we faced numerous challenges, a number of times, internal as well as external but always faced them boldly with support of all stakeholders, people, promoters and talented, dedicated and hardworking work force of the Bank. It is in our DNA neither to succumb nor to give up, in any circumstances, instead fight till end and that is the reason, we succeeded every time. In year 2014, the devastating floods hit the valley and not only caused human loss, severe damages to the infrastructure, roads and building but affected the state economy also and left it crippled. We were just coming out of the horrible effects of the flood, again in the year 2016, economic activities came to a standstill and state economy again got hit, but it was again J & K BANK which on both these challenging times, for the benefit of our customers, people of our state and for the revival of state economy came with a well defined rehabilitation package. The arduous endeavors of the State Government, more particularly honorable Chief Minister, Finance Minister and our Chairman Mr. Parvez Ahmad in this regard to get the package approved by the RBI are praise worthy, appreciable and applaudable. As bankers, today, we are witness to the change the packages brought to the lives of the people; it healed the wounds, gave a sigh of relief and helped to move the economy in positive direction, besides inculcated motivation, confidence and also emboldened the business community to revive and stimulate their businesses. As it is known to all that repayment holiday under the Rehabilitation Package is coming to an end by the month of December, 2017 and regular repayment of borrowal accounts granted relief under the package shall commence from the month of January, 2018. All those who have been extended support under the Rehabilitation Package are requested to draw a repayment plan well in advance so that they will not face any difficulty with regard to repayment owing to expiry of repayment holiday extended under Rehabilitation Package. The membership of The Jammu & Kashmir Bank Officers’ Association, Kashmir who are undoubtedly dedicated, hardworking force and well versed in their trade are requested to extend support, help, to guide and educate all such persons properly to enable them to chalk out a well devised repayment schedule to meet the debt obligations smoothly without any obstruction to their businesses. The Jammu & Kashmir Bank Officers’ Association, Kashmir appeals all stakeholders of the Bank to continue their full support and contribute a bit extra proactively so that this flagship institution of the state touches the zenith of excellence which will result in progress, prosperity and opportunities to the people of J & K State as Bank’s growth is directly linked with development of the State. “Problems are not stop signs, they are guidelines”. Sd/= Mehrajudin Shah (President)